The Cake Artists Privacy Policy

Last updated: 3 June 2025

This Privacy Policy outlines Green & Gold Ltd T/A The Cake Artists ("we", "our", or "the Company") practices regarding the collection, use, and protection of personal information from users who access our website at www.thecakeartists.com ("Site") or otherwise interact with us ("Users").

User Rights

You have the right to:

• Confirm whether we process your personal data

• Access your stored personal information and supplementary details

• Receive a structured, commonly used, and machine-readable copy of data you provided

• Request correction or deletion of your personal information

• Object to or restrict how we process your data

• Lodge a complaint with a supervisory authority

These rights may be limited under certain circumstances, such as legal obligations or legitimate business interests.

To exercise any of the above rights, contact our Data Protection Officer (DPO) at:

📧 dpo@thecakeartists.com
📍 The Cake Artists, 53 Mill Lane, Solihull, B91 3AT

Retention

We retain your personal data as long as necessary to provide services and meet legal, tax, or accounting requirements. We regularly assess retention periods and securely dispose of data no longer needed.

Legal Basis for Processing

We process personal data for the following reasons:

• To perform a contract (e.g. fulfil cake orders)

• To comply with legal obligations

• To pursue legitimate interests (e.g. improving services, fraud prevention)

• With your consent (e.g. marketing communications)

By using our Site or providing information via any method, you consent to this Privacy Policy.

What Information We Collect

We collect two types of data:

1. Non-personal Information

Includes anonymised or aggregated usage data (browser type, pages viewed, etc.) collected via cookies and analytics tools to improve the Site.

2. Personal Information

Includes identifiable data such as:

• Device Information: IP address, geolocation, browser type, etc.

• Appointment Info: Name, email, phone number (used to schedule and manage appointments)

• Order Info: Name, address, postcode (used to fulfil and verify cake orders)

• Cake Inscription Info: Occasionally includes personal names visible in photos shared for marketing

How We Collect Information

We collect personal data when:

• You submit forms or place orders on our Site

• You contact us via WhatsApp, SMS, email, or phone

• You provide details in person

• We receive usage data from analytics and website hosting tools

How We Use and Share Your Information

We do not sell or rent your data. We use your information to:

• Fulfil orders and confirm identity for collection

• Communicate via WhatsApp, SMS, or email about appointments or orders

• Send receipts and order updates via email or SMS

• Improve our Site and services through analytics

• Share anonymised photos of cakes (which may include names in inscriptions)

We may share data only as needed with:

• Square – for secure payment processing

• ClickSend, WhatsApp API, and email providers – for communications

• Delivery services – to complete your order

• Wix – for website and hosting functionality

We may disclose information to legal authorities or enforce our terms when required.

Cookies

We use cookies to:

• Operate our Site smoothly

• Remember preferences

• Collect anonymised usage data

Types used:

• Session cookies – temporary, deleted after browser closes

• Persistent cookies – saved for future visits

• Third-party cookies – e.g. Google Analytics

You can disable cookies via your browser, though some functionality may be affected.

Script Libraries

Our Site may use script/font libraries such as Google Web Fonts. These may establish a connection with third-party servers (e.g. Google). For more information, view Google’s Privacy Policy.

Data Transfers Outside the UK/EEA

If your data is transferred outside the UK/EEA, it will only be sent to countries with adequate protections or under legally binding safeguards.

Marketing

With your consent, we may use your name, email, or phone number to send marketing offers via email, SMS, or WhatsApp. You can opt out at any time by using unsubscribe links or contacting us.

We may still contact you for service-related purposes (e.g. order confirmations).

Corporate Transactions

In the event of a business sale, merger, or transfer, data may be shared with the acquiring company under this Privacy Policy’s terms.

Minors

Our Site is not intended for children. We do not knowingly collect personal data from minors without verified parental consent. If you believe a minor has provided us with personal data, please contact us.

Security

We implement safeguards to protect your data. However, no system is 100% secure. We are not liable for unauthorised access beyond our reasonable control.

Changes to This Policy

We may update this Privacy Policy. Material changes will be effective immediately upon publication. Continued use of our Site constitutes your agreement to the revised terms.

Contact Us

If you have any questions or concerns, contact us at:
📧 dpo@thecakeartists.com
📍 The Cake Artists, 53 Mill Lane, Solihull, B91 3AT