How to Choose the Perfect Birthday Cake: A Guide for Solihull and West Midlands Celebrations
- Daniel Dawson
- Apr 29
- 3 min read
A birthday is the perfect excuse to enjoy cake — and at The Cake Artists, we believe every celebration deserves something truly special. Whether it’s a first birthday, an 18th, a 40th, or a 90th, a beautiful custom cake adds the perfect finishing touch to your event.
Based in Solihull, we create bespoke birthday cakes for families and businesses across Birmingham, Warwickshire, and the West Midlands. Here’s everything you need to know about choosing the perfect birthday cake!
1. Think About the Birthday Person
The best birthday cakes in Solihull feel personal. Are they obsessed with a hobby? A favourite colour? A favourite TV show or sports team? We're always happy, we'll design a cake that truly reflects the guest of honour — whether that’s a showstopping themed cake or an elegant floral design.
2. Choose the Right Size
Not sure how big your cake needs to be? That’s okay — we’re here to help.The best place to start is by considering the design you have in mind. Some cake designs naturally require a larger size than your guest list might suggest — but honestly, who doesn't love an extra slice of cake anyway?
We'll guide you through the options to make sure your cake looks incredible and serves everyone perfectly (with a few bonus slices to enjoy later!).
3. Pick Flavours Everyone Will Love
Our Scrumptious Cake Flavours. At The Cake Artists, we offer a mouth-watering range of freshly baked cake flavours for every birthday celebration:
Classic Flavours:
Vanilla sponge with raspberry jam and vanilla frosting
Chocolate sponge with chocolate frosting
Lemon sponge with lemon curd and lemon frosting
Strawberry sponge with strawberry jam and vanilla frosting
Caramel Latte — coffee sponge with caramel frosting
Red Velvet sponge with cream cheese frosting
Rich Fruit Cake
Special Dietary Options:
Egg-Free Vanilla sponge with raspberry jam and vanilla frosting
We also offer flavour combinations by tier if you want the best of both worlds!
4. Plan Ahead (Especially for Custom Designs)
We recommend booking custom birthday cakes at least 2 weeks in advance — longer for elaborate designs or popular dates (like weekends in summer). Last-minute? 👉 View Our Last Minute Cake Selection » available in as little as 1 hour. Not quite right, get in touch — we’ll always do our best to fit you in!
5. Delivery or Collection
All of our birthday cakes are for collection from our Solihull town centre studio.We have a convenient collection point right by our back door, so you can pull your car right up.
Cakes travel really well — they just need to be kept flat in the boot (not on a seat).We’ll give you simple advice when you collect to make sure it arrives safely.
Please note: We only offer delivery for cakes over £350, usually for weddings or large events.
Celebrate in Style with a Bespoke Birthday Cake in Solihull
Whether you're planning a small family tea or a full-blown party, The Cake Artists can create one of the most unforgettable birthday cakes Solihull has to offer — baked fresh, styled beautifully, and made to impress.
We're open Monday to Friday from 8:00 AM to 5:30 PM, and Saturday from 8:00 AM to 12:00 noon. Feel free to pop in — no appointment needed! You can also call or WhatsApp us on 0121 711 3579 — we’re always happy to chat and help you design the perfect cake.
We can’t wait to help you celebrate!
A Sweet Finishing Touch 🎁
Every birthday cake from The Cake Artists comes with a little extra — our branded greaseproof wraps, gifted with every order. They're perfect for wrapping slices for guests to take home. Unlike napkins, our wraps won’t dry the cake out, get sticky, or leave behind fluff.
It’s just one of the small ways we make sure your cake stays as beautiful and delicious as possible — right to the very last slice.
🎥 Watch the video below to see how easy it is to slice and wrap your cake neatly!
About The Cake Artists
The Cake Artists is a leading custom cake studio based in Solihull, specialising in beautiful, handcrafted cakes for weddings, birthdays, and special events across the West Midlands. With over a decade of experience, we pride ourselves on creating cakes that look unforgettable — and taste even better.
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